Look for these traits primarily and rule out anyone that doesn't exhibit them. Only then look at their writing, design, web, and creative skills as a value-add.

Mark MacDonald April 29, 2021

We must eliminate all barriers and distances between the messenger and the audience in order to have effective church communications.

Mark MacDonald April 21, 2021

A rebrand doesn't change the gospel message, instead it compels people to receive the message of hope in a way they'll feel like they're understood and loved.

Mark MacDonald March 13, 2021

As a church branding strategist, Mark loves helping people get to know the church as something relevant and needed.

Mark MacDonald October 29, 2020

Every church needs to change in order to keep up. I’m not talking about changing our biblical message, but we do need to communicate that message differently.

Mark MacDonald October 21, 2020

Most people from your community want something specific when they’re looking for a church.

Mark MacDonald August 10, 2020

A church recently lamented that they only have a 14% open rate for their emails. Plus their clickthrough rate was extremely low.

Mark MacDonald July 15, 2020

What if it only took a couple of weeks to improve your church communication?

Mark MacDonald March 13, 2020

A good communicator will concentrate on enabling ministry and not discouraging it in a negative fashion.

Mark MacDonald February 1, 2020

Are you trying to reach everyone? Instead, aim at a smaller defined persona group.

Mark MacDonald January 4, 2020

Here are three things we must understand.

Mark MacDonald November 7, 2019

It’s imperative for you to practice these skills now.

Mark MacDonald October 28, 2019

Here are four ways to begin meaningful conversation.

Mark MacDonald September 8, 2019

It’s summer and sometimes that calls for seeking relaxation.

Mark MacDonald July 29, 2019

Remember, most people view social media when they’re bored.

Mark MacDonald June 27, 2019

​​​​​​​As a pastor, here are tips on being relevant and helping your congregation understand, enjoy and engage with your church brand.

Mark MacDonald June 8, 2019

Here’s what is needed for communication on a church team.

Mark MacDonald May 20, 2019

Here’s why 20 percent do 80 percent of the work and how to fix it.

Mark MacDonald March 29, 2019

Here's how to be a winner!

Mark MacDonald March 22, 2019


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Our Writers

Dr. Jonathan Hayashi earned his B.A. from Moody Bible Institute with a double concentration in …
Carey Nieuwhof is a former lawyer and founding pastor of Connexus Church. He’s the author …

Mark MacDonald is a communication pastor, speaker, consultant, bestselling author, and church branding strategist for …

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