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Profile: Mark MacDonald

Mark MacDonald is a communication pastor, speaker, consultant, bestselling author, and church branding strategist for BeKnownforSomething.com empowering thousands of pastors and churches to become known for something relevant (a communication thread) throughout their ministries, on their church websites and social media. His church branding book, Be Known for Something, is available at BeKnownBook.com.


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Recent Content

Do not conform: the call to faithful leadership

Faithful discipleship requires a daily resistance to the subtle pressures of culture, allowing Scripture, not society, to shape our identity, values, and way of life.

Who are you as a church? Discover your core values and thread

A church without a clear identity confuses both its people and its community, but when core values are aligned with a simple, consistent “thread,” clarity, trust, and impact follow.

5 ways to get your church emails opened and read

If your church emails aren’t getting opened, it’s not about sending more—it’s about sending clearer, shorter, and more relevant messages people actually want.

Change: when it helps and when it hurts your church

Wise leaders know growth doesn’t come from constant change, but from changing what isn’t working while staying relentlessly consistent with what truly connects.

How to train church greeters to truly welcome visitors

Great churches don’t just greet people at the door—they intentionally turn first impressions into genuine connections that help every guest feel like they belong.

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