“Our church needs an app!” I often hear this and cringe.
I believe an effective church communicator knows what not to say!
Have you wondered why sports teams need coaching? Can't the team members get together and decide what they should do?
Ultimately, not everyone is a leader.
These four church communication tasks are rarely done well. Perhaps that's why church communication fails so often. Let's start doing them!
A marketing professor asked me, "What do you wish you knew then that you know now?" Here are the five things that came to mind.
Like all things, workplace joy takes consistency of intent and dedication. Here are four things I've experienced in my career that affected and promoted joy.
Stop copying what other churches are doing.
Perhaps you've even heard people talking about things they don't like about the church you serve, but no one connects the symptoms to the underlying causes.
Effective church communication is all about scratching itches (or helping them scratch the itch).
Look for these traits primarily and rule out anyone that doesn't exhibit them. Only then look at their writing, design, web, and creative skills as a value-add.
We must eliminate all barriers and distances between the messenger and the audience in order to have effective church communications.
A rebrand doesn't change the gospel message, instead it compels people to receive the message of hope in a way they'll feel like they're understood and loved.
As a church branding strategist, Mark loves helping people get to know the church as something relevant and needed.
Every church needs to change in order to keep up. I’m not talking about changing our biblical message, but we do need to communicate that message differently.
Most people from your community want something specific when they’re looking for a church.
A church recently lamented that they only have a 14% open rate for their emails. Plus their clickthrough rate was extremely low.
What if it only took a couple of weeks to improve your church communication?
A good communicator will concentrate on enabling ministry and not discouraging it in a negative fashion.
Are you trying to reach everyone? Instead, aim at a smaller defined persona group.
