"Why did you decide to attend our church for the first time?" Asking focus groups questions like this can help you understand your church in a deeper way.
You want to reach people. But is your church compelling to your highways and byways (your community)?
If it works for Google, I know it will help you too.
Church vision and mission will rarely build your congregation. Here’s why they’ll fail you.
Your communication must be controlled by a predetermined and pre-approved communication strategy that calms messaging, and allows people to respond to the best ministry services for them.
If your goal is to get them to walk into your building, it’ll be more difficult than you imagine. Here are four considerations for transitioning an online visitor to contemplate in-person attendance.
Many are talking. This communication noise distracts from hearing you or even wanting to listen to your message. Being a leader is tough.
“Our church needs an app!” I often hear this and cringe.
I believe an effective church communicator knows what not to say!
Have you wondered why sports teams need coaching? Can't the team members get together and decide what they should do?
Ultimately, not everyone is a leader.
These four church communication tasks are rarely done well. Perhaps that's why church communication fails so often. Let's start doing them!
A marketing professor asked me, "What do you wish you knew then that you know now?" Here are the five things that came to mind.
Like all things, workplace joy takes consistency of intent and dedication. Here are four things I've experienced in my career that affected and promoted joy.
Stop copying what other churches are doing.
Perhaps you've even heard people talking about things they don't like about the church you serve, but no one connects the symptoms to the underlying causes.
Effective church communication is all about scratching itches (or helping them scratch the itch).
Look for these traits primarily and rule out anyone that doesn't exhibit them. Only then look at their writing, design, web, and creative skills as a value-add.
We must eliminate all barriers and distances between the messenger and the audience in order to have effective church communications.
A rebrand doesn't change the gospel message, instead it compels people to receive the message of hope in a way they'll feel like they're understood and loved.
