Understanding the Pareto principle

Mark MacDonald

Understanding the Pareto principle

I was having breakfast with a good friend. He’s an active participant in ministry and we were lamenting the Pareto Principle. That law of the “vital few” where 20 percent of a congregation seems to do 80 percent of the work.

I hear it so much in ministry meetings that it doesn’t hardly register anymore. But as my friend and I were talking, I realized that the church now uses the 80-20 rule as a crutch. An excuse for why churches can’t do more or ministry better.

Sadly, I think the church is wrong to accept it. But here are three reasons we do:

1. We keep asking the same 20 percent and ignore the other 80 percent. It ultimately takes more effort to engage the 80 percent who don’t serve, so we keep going back to the ones we know will. This cripples ministry potential. We need to make the additional effort; so that our ministries have new blood for input; and allow people to take a break and recharge.

2. We lack the entrances into ministry positions. Few churches have an “easy” way for people to check out ministry opportunities and make a decision to help. Sadly though, we also lack the exit paths for the 20 percent to step down while keeping their heads held high. Both are necessary for revitalizing ministry.

3. We secretly dread training volunteers. This is barely uttered outside of ministry circles. We’ve had horror stories to share about the volunteer who’ll never leave and doesn’t do the best work while requiring extra hours of training and corralling. We don’t want to take the time because it’s easier to retain the trained. But this reinforces the bad habit of the 20 percent doing everything.

We need to decide that our churches should have opportunities for everyone. And we need everyone to participate. Let’s fix the Pareto Principle in the church! Here are a few tips. 

Create on-ramps for service opportunities. Have ministry fairs for recruiting. Instill in your congregation that you need them to step up. And demonstrate how to do it. Maybe a form on your website?

• Limit time in key roles. Keep the 20 percent from doing it all. Term limits aren’t just for government. Set a “rest period” for the key roles. Encourage others to step up.

• Create an atmosphere of training. This is the key to encourage and motivate many people to take on various tasks. Engaging allyour members will utilize spiritual gifts and talents.

Right now there are people in your churches that want to help. Let’s do the work to engage them into Christian service and kill the Pareto Principle. That’s the work of the church!

Photo source: istock 


Mark MacDonald is a communication pastor, speaker, consultant, bestselling author, and church branding strategist for BeKnownforSomething.com empowering thousands of pastors and churches to become known for something relevant (a communication thread) throughout their ministries, on their church websites and social media. His church branding book, Be Known for Something, is available at BeKnownBook.com.

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