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Profile: Mark MacDonald

Mark MacDonald is a communication pastor, speaker, consultant, bestselling author, and church branding strategist for BeKnownforSomething.com empowering thousands of pastors and churches to become known for something relevant (a communication thread) throughout their ministries, on their church websites and social media. His church branding book, Be Known for Something, is available at BeKnownBook.com.


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Recent Content

Who is my audience?

The question isn’t just who your church is trying to reach—it’s whether you’re showing mercy to every audience God has already placed in front of you.

Yikes, people are listening differently (3 ways)

If you’re still fishing with raisins in a digital world, it may be time to rethink how you communicate so people actually bite.

Church SEO: branding terms defined

If people can’t find your church on the first page of Google, they likely won’t find you at all—so understanding the basics of SEO isn’t optional, it’s mission-critical.

Church rebranding: 3 things to know (warning)

Church rebranding is a valuable trend for increasing evangelism, membership, and participation. If you haven't rebranded in the last few years, it's probably time.

What does your church look like?

People are sensing whether you care about your "worship" center. And their five senses tell them if you care or not.

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