CONTINUE TO SITE »
or wait 15 seconds

The deception of busyness

Christian Muntean

The deception of busyness

Nearly every client I have is "too busy."

Some are proud of this and are clear that they have no intent to change. Most profess to be unhappy with the dynamic but seem ambivalent about change. A few are desperate for change.

Here's the deal: If you are already "maxed" or "too busy," you can't have three things:

  • You can't have freedom.
  • You can't experience growth.
  • You can't (or are highly unlikely to) get better.

Ironically, when my clients learn to become less busy but more productive, they experience all three: freedom, growth, and improvement in value.

It's not about how much effort you put in. It's about exercising that effort in the right place, at the right time, on the right things—and not putting effort elsewhere.

C. Northcote Parkinson was a historian and a highly regarded author. In 1955, he published an essay in the Economist that began with this thought, "Work expands so as to fill the time available for its completion."

He was initially referring to how work and bureaucracies expand and increase when given room. Over time, many began to recognize that this maxim also applied to simply the time it takes to get something done.

The conclusion is if we make less time available for work, it'll be completed in less time.

This is one of my primary productivity tools.

Instead of managing time, manage energy.

Performance psychologist Jim Loehr and author Tony Schwartz both run companies focused on increasing human and leadership performance. Together, they authored a book called The Power of Full Engagement.

In it, they observe that the highest performers—whether as athletes or as leaders—are not the people who work the most, or even the people who manage their time the best.

They know that to achieve the highest level of performance, they can't constantly work.

Instead, it is the people who manage their energy the best who achieve the most. They understand how and when to work hard, and they understand how to rest and recover.

They tend to be very intensely focused but they aren't constantly working.

Managing energy well includes:

  • Identify when you work best.

Everyone has the "best time of the day" to work. For Craig Ballantyne (Wall Street Journal Best Selling Author of Unstoppable),this is when he first wakes up. For me, it's between about eight and noon. For others, it might be later.

Most people find that morning work sessions are when they are able to focus the best. But whatever it is for you, discover that "magic time" and dedicate it to your most important work.

  • Identify the conditions that produce the best work for you.

Certain conditions allow for greater concentration. Others allow for greater creativity.

Whatever it is you need, learn to identify the conditions that allow you to do your best work.

When I first started writing, it would take me about 40 hours to write an article. As a result, I only wrote about four articles a year. It was too hard, long, and painful.

Then I learned how to write more quickly but I also learned when to write and where.

For a long time, I would drive half an hour to a coffee shop that seemed to have "it." It had the right conditions for me. In just a few hours there, I could get what would normally take forty hours to complete elsewhere.

The right conditions have that much impact.

  • Focus on one thing exclusively.

Gary Keller of Keller Williams Real Estate built one of the world's largest real estate companies (and one voted among the "happiest" to work with). He also authored the book The One Thing.His book is worth the read but can essentially be summed up as a disciplined commitment to answering this question, "What is the one thing, that by so doing, will make everything else easier or unnecessary?"

Focus on the one thing that matters. And get that done. Don't let distractions prevent this.

  • Short sprints

Brennan Bouchard studied the habits of some of the world's highest performers. His discoveries are recorded in his book High-Performance Habits. One habit he found was that high performers tend to work in sprints. He found that 50 minutes was an average.

Some people recommend shorter 25-minute sprints. Others recommend 90 minutes sprints.

The point is that highly concentrated work productively engages Parkinson's Law.

  • Learn what re-energizes you and do it.

Not all rest is restorative.

For example, sitting and watching TV or flipping through social media tend to be distractions from fatigue—but not re-energizers. Some vacations are truly restful. Many are exhausting.

Learn what actually rests, re-energizes and refreshes you.

For many people, the right amount of fitness (perhaps just a walk), getting outside (especially in nature), or taking five minutes to be still or meditate can result in generating more energy in the short term.

For some people, a vacation exploring new places or activities energizes them. For others, going to some place predictable where few choices need to be made does the trick.

Figure out what you need to truly be restored.

Productivity is about skill and focus. It's not about working more. Learn the skill and enjoy the benefits.


Christian Muntean is a seasoned expert in fostering business growth and profitability. With a Master's degree in Organizational Leadership and certifications as a Master Coach, Certified Exit Planning Advisor (CEPA), and International Mergers & Acquisitions Expert (IM&A), he guides entrepreneurial leaders through growth, succession planning, and exit strategies. He is an accomplished author of three books, including Train to Lead. Christian resides in Anchorage, Alaska, with his family. 

Learn More »

More on Leadership Development & Discipleship


Don't miss any of this great content! Sign up for our twice-weekly emails:

Free eBook

Steps to Launching Your Personal Workplace Ministry

Have you ever felt the pull to full-time ministry work as a missionary or pastor? If not, you can still make a Kingdom impact without quitting your current job. In this eBook, you will learn the four essentials that can change your perspective of work, your workplace, and most importantly, your heart.

Download Now


Our Writers

Rich Frazer is President of Spiritual Overseers Service (SOS) International, a global training ministry equipping …

Tom Harper is publisher of BiblicalLeadership.com and executive chairman of Networld Media Group, a business-to-business …

Greg's life mission statement focuses on his life passion, which is “to strengthen the great …

Already a member? Sign in below.

  or register now

Forgot your password?

b'S2-NEW'