How to avoid fire-drill leadership for greater impact

Scott Cochrane May 28, 2025

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If everything is an emergency, nothing is an emergency.

The truth of this leadership axiom is lost on many leaders who seem to lurch their leadership, and their team, from one panic-riddled crisis to another.

I was once on a team led by such a leader. "All hands on deck!", "emergency meeting!" and "everyone into the conference room, pronto!" were almost standing orders, seemingly heard on a daily basis.

I call this "fire-drill leadership." Everything seems like an emergency.

While these shrill calls can create tremendous urgency, even excitement in an organization, the best leaders I've known keep these fire drills to a bare minimum. Because they know that, overdone, keeping such a shrill tone in the organization can lead to five severe consequences.

#1 An actual emergency is not given proper urgency
This is a "never cry wolf" scenario at its worst. When everything is an emergency, eventually nothing is seen as an emergency.

#2 The leader loses credibility
Teams count on the leader to distinguish between minor problems and a full-blown crisis. A leader not making those distinctions will eventually lose the team's respect.

#3 The organization loses focus
In an atmosphere of constant emergencies, teams will soon abandon the strategic plan. "after all," the thinking will go, "why bother with the plan when it will have to be abandoned during the next inevitable emergency?"

#4 The culture becomes one of detachment and disengagement
I've seen this happen in several organizations. Teams simply can't remain emotionally engaged when there is a seemingly constant state of panic in the air. For self-preservation people will simply tune out.

#5 Roles become murky
When the team is following the game-plan, each person should know their assigned role. In an emergency state people tend to abandon their role in order to help resolve the latest crisis. When this happens the wheels of the organization can begin to turn very slowly and sluggishly.

You'll never eliminate emergencies from your organization, nor should you. When a genuine crisis hits, the leader must be able to sound a genuine call to arms and "up" the level of urgency.

But remember, if you keep the culture of the team in a constant state of a fire drill, you will not only wear out your team, you will eventually wear out your leadership effectiveness.

And for you, that really could be a crisis.

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Scott Cochrane serves on the executive team for the Willow Creek Association, as Vice President, International Ministries. He was born and raised in Canada, where he became connected to the Willow Creek Association, first as a marketing director and later as the ministry’s Chief Operating Officer. Following a five-year stint as Executive Pastor of a large church, Scott returned to Willow Creek Canada in 2009 as Executive Director, and in 2012 relocated to Illinois to take up his current post with the Willow Creek Association. Learn More »

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