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If you want to see your strategic plan drive new growth, you need to weed out the ideas that just don't belong.
Even the great ideas.
One of the great challenges facing all leaders is how to determine whether each new idea that comes along should find its way into your overall plan.
This tool can be a great starting place.
Years ago a leadership mentor taught me a simple yet profoundly effective tool to keep an organization aligned with its plan.
It's a matrix that looks at each opportunity or idea and asks two basic questions:
Is this on plan?
Does this add value?
Take every proposed strategy or opportunity and see where it fits in this grid.
Box 1: Not on plan and adds no value
It's amazing how many organizations entertain ideas that are neither on plan nor which add any relevant value.
An example might be an opportunity for you to do a series of lectures for an outside organization.
Opportunities like this can be tempting, but leaders need the discipline to give them a wide berth.
Box 2: Not on plan but adds value
This is a seductive box.
This represents opportunities that seem to be a good thing for the organization, but you didn't plan for them. Unrestrained pursuit of such opportunities can leave the organization feeling rudderless and unfocused.
Leaders need the discernment to know when to leap at such an opportunity and the discipline not to abandon the plan each time such an opportunity comes along.
Box 3: On plan but adds no value
Sometimes you'll find that even an opportunity that fits under the umbrella of your plan turns out to be of limited value.
Have the discernment and courage to recognize elements of the plan that just aren't pushing the ball down the field.
Box 4: On plan and adds value
This is the sweet spot.
Relentlessly pursue opportunities that are in the center of your plan and which add tremendous value to what you're trying to accomplish.
Bottom line; if an opportunity or idea is on plan and adds value, go for it. Otherwise, have the discipline to set it aside.
Armed with this approach, your plan can become the growth driver you have always hoped it would be.
 | Scott Cochrane serves on the executive team for the Willow Creek Association, as Vice President, International Ministries. He was born and raised in Canada, where he became connected to the Willow Creek Association, first as a marketing director and later as the ministry’s Chief Operating Officer. Following a five-year stint as Executive Pastor of a large church, Scott returned to Willow Creek Canada in 2009 as Executive Director, and in 2012 relocated to Illinois to take up his current post with the Willow Creek Association. Learn More » |
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