7 tips for introducing new ideas
For more than 20 years I have studied how to successfully employ intervention events (i.e. introducing “new ideas” such as new programs, new pastor, etc. to intervene in a church’s decline). Below are my top seven tips for successfully doing so.
These insights are needed today, because a growing literature in church management and group exit suggests that without an understanding of some of the following lessons, most attempts to introduce an intervention event will not start the church on a new life-cycle, but rather split it into two smaller groups of which neither will survive.
However, these lessons are introduced to make the change agent aware that before she or he creates an intervention event, they must also be prepared to study and manage the process that follows that intervention.
1. Usually, intervention events will produce a church exit. Arn (2009) is correct that life-cycles play an important role in managing organization behavior.Management researchers Dyke and Starke (1999:810-811) concur with Arn that new life-cycles can be fostered by, in Arn’s words, “beginning something new … an intervention event” (2009:9). However, group studies literature warns that introducing an intervention event, with proper knowledge of the six-stage process model involved, will in all likelihood produce a group exit (Dyke and Starke, 1996, 1999).
2. Usually, intervention events produce a group exit, because intervention events usually polarize the church into competing groups.Pondy (1967) discovered that introducing an idea which conflicts with a organization’s status quo, usually produces enough conflict for opposing sub-groups to form. Dyke and Starke label one group (the group proposing change) “change proponents” and the resistant group the “status quo” (1999:805-806).
3. Most people aren’t polarized from each other, until an intervention event.Dyke and Starke concur with Pondy’s conclusion that “felt conflict follows manifest conflict” (1967). This means that most people won’t get upset until after they witness some visible or “manifest” intervention (e.g. see Arn’s list of “intervention events,” 2009:9) over which they disagree with others. Thus, when an interventionist (Schaller 1997) uncritically introduces or supports an intervention, a visible (i.e. manifest) conflict event often ensues which then gets previously non-conflicted people riled up. The intervention event creates such deep internal felt conflict in individuals, that the result is a deep-seated conflict that usually spins out of control (Dyke and Starke 1996). Some may wonder if the conflict that results from intervention events is unavoidable, but Dyke and Starke have demonstrated that it is not (ibid). This leads to lesson four.
4. If the reaction to the intervention event is not managed, the change proponents will leave as a group, create a new organization that will compete with the mother congregation, and usually both groups will die.Dyke and Starke (1996:159-174) discovered that typically such intervention events propel Pondy’s sub-group into a trajectory that leads to a “spin-off” or “unplanned birth” of a competitive organization. Lau and Murnigham (1998) observe that the ensuing “we-they” competition creates two unstable organizations. Case study research has supported the grounded theory of Lau and Murningham, and Dyke and Starke (Whitesel 2004, 2009:151-169). An ecclesial organization will usually not have sufficient economy of scale to survive this exit behavior, especially if the sub-group that exits the organization is comprised of change proponents (as it usually is, according to Dyke and Starke 1999:810-811).
5. To manage the results of an Intervention Event, ecclesial leaders must understand the “Process Model for Group Exit and Retention.”If an ecclesial leader wishes to retain her or his change proponents, an intervention event should not be undertaken without a preparation to manage the ensuing process model of group exit (an organizational model has been put forth by Dyke and Starke, 1999; and a simpler model has been put forth by Whitesel 2007, 2009:151-169, 177).
6. Go slow … build consensus … and succeed.Church leaders that keep their congregations unified and thwart group exit, undertake two (2) of the “trigger events” differently (Dyke and Starke 1999: 811-815). Trigger events (a legitimating event) occur when change proponents bring a new idea to a leader, and the leader enthusiastically “blesses” or “inadvertently legitimates” the new idea. Dyke and Starke found that if the leader does so, change proponents will run too fast with the new idea. While the status quo will be initially tolerant, they will later resent the fact that they were not consulted. The result is a church split (and group exit). Instead, leaders that kept their church unified went slow … built consensus … and succeeded. When new ideas were brought to a church leader, the uniting leader slowed down the change proponents, encouraged them to go through proper channels (creating compromise and consensus), and even had them dialogue with people who the church leader knew would be suspicious, apprehensive and/or contrary.
7. The effective leader plans for conflict, uses conflict-resolution skills and emphasizes the power of unity. Dyke and Starke found that even when triggers were handled correctly, conflict will still occur. However, the unifying leader plans for conflict, and when it arises, he or she brings the different sides together to stress that they can do more together than apart. Therefore, instead of a “polarizing event” on the route to group exit, triggers becomes a “harmonizing event” on the route to group retention and “dissonant harmony” (Dyke and Starke1999:811-815). Thus, a uniting leader plans for conflict, learns conflict resolution skills, and is adept at inspiring a church to see it can do more together, than apart.
If a leader wishes to assist the church in embarking upon a new lifecycle which Arn laudably suggests (rather than fostering more typical group exit behavior) then he or she should familiarize themselves with the process model of group exit (Dyke and Starke 1999:813, Whitesel 2003:177).
 This initial repression may be due to Christians typically eschewing conflict (Whitesel 2003:85-93).
Charles Arn, “Where is Your Church in Its Missional Lifecycle?” (Marion, Ind.: Indiana Wesleyan University, 2009).
Bruno Dyke and Frederick A. Starke, “The Formation of Breakaway Organizations: Observations and a Process Model,” Administrative Science Quarterly 44 (Ithaca, NY: Johnson Graduate School of Management, Cornell University, 1999), 792-822.
Bruno Dyke and Frederick A. Starke, “Upheavals in Congregations: The Causes and Outcomes of Splits,” Review of Religious Research 38 (NY: Religious Research Association, 1996), 159-174.
Louis R. Pondy, “Organizational Conflict: Concepts and Models,” Administrative Science Quarterly 12 (Ithaca, NY: Johnson Graduate School of Management, Cornell University, 1999), 296-320
Dora Lau and J. Keith Murnigham, “Demographic Diversity and Faultlines: The Compositional Dynamics of Organizational Groups,” Academy of Management Review 23, 325-340)
Lyle Schaller, The Interventionist (Nashville: Abingdon Press, 1997).
Bob Whitesel, Staying Power: Why People Leave the Church Over Change and What You Can Do About It (Nashville: Abingdon Press, 2004).
Bob Whitesel, Preparing for Change Reaction: How to Introduce Change in Your Church (Indianapolis: The Wesleyan Publishing House, 2008).
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Bob Whitesel (D.Min., Ph.D.) is professor of missional leadership and founding professor of Wesley Seminary at Indiana Wesleyan University. A sought after speaker, church growth consultant and award-winning writer of 12 books on missional leadership, church change and church growth; he also holds two earned doctorates (D.Min. and Ph.D.) from Fuller Theological Seminary where he was awarded “The Donald McGavran Award for Outstanding Scholarship in Church Growth.”
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