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Brainstorming can often improve creativity when you need many possible ideas. Consider these 12 suggestions the next time your team needs to generate solutions to a problem.
1. Encourage debate, dissent and healthy criticism of ideas. Healthy debate has shown to produce more ideas than the traditional, "don't criticize any idea" mentality (Nemeth et al., 2004). Set these rules beforehand, though, to keep the debate healthy and the ideas coming.
2. Keep your creative teams diverse. Include new people and women and men.
3. Lead with affirmation.Make sure the brainstorming leader is affirming and not overbearing and that he doesn't unintentionally drive his personal agenda.
4. Create spontaneity.Create spaces in your office area that encourage frequent and spontaneous interactions.
5. Don't allow one person to dominate brainstorming sessions.Sometimes a 'know-it-all' can shut down creativity.
6. Watch for "social loafers."Be observant of something called "social loafing," our tendency to feel less responsible for a project in a group than when doing a project alone. Some on your team may sit back and let the rest of the team generate the ideas. Guard against that. Studies with a rope tug-of-war showed that blindfolded people who believed they were pulling a rope alone pulled 18 percent harder than those who thought they were on a team (Karau & Hart, 1998). However, the more cohesive the group, the less social loafing.
7. Begin together.When beginning a creative session, the leader should acknowledge that everyone is on equal footing and that she wants everyone to feel that they can contribute.
8. Get the ideas flowing.Before your brainstorming session, ask the team members to generate ideas on their own and to submit them in writing before the session.
9. Be wary of too much group harmony in creative sessions.Artificial harmony that fosters a 'too nice' atmosphere can stifle appraisal of alternatives.
10. Be counterintuitive.When trying to solve a problem in a brainstorming session, challenge the group to present counterintuitive solutions (i.e., what's obviously not the solution to the problem). This approach can foster even more creativity.
11. Provide an incubation period to let ideas simmer.If you give the team a brain break and encourage daydreaming, when they come back to the problem, solutions often arise (Sio & Ormerod, 2009). Sometimes ideas come to us while doing something moderately taxing and daydreaming at the same time (i.e., taking a shower or walking on a treadmill). It's called unconscious thought theory, UTT, (Dijksterhuis & Nordgren, 2006) that proposes that solutions to complex problems often come when we are intentionally not trying to solve them.
12. Use imagination. When trying to solve problems, encourage your team to imagine themselves a year from now instead of imagining themselves tomorrow. Studies show that this time perspective fosters more creativity (Förster et al., 2004).
 | Charles Stone coaches and equips pastors and teams to effectively navigate the unique challenges ministry brings. By blending biblical principles with cutting-edge brain-based practices he helps them enhance their leadership abilities, elevate their preaching/ teaching skills, and prioritize self-care. A pastor for over 42 years, he has served as a lead pastor, associate pastor, and church planter. He published seven books, and over 300 of his articles have appeared on various Christian leadership websites. He holds four earned academic degrees, including a D.Min. and a Ph.D. Learn More » |
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