Commentator says grocery chain can learn from Chick-fil-A
After Publix faced protests recently from activists angered by its support of a pro-NRA Florida gubernatorial candidate, a communications specialist suggested the supermarket chain could learn valuable lessons from Chick-fil-A.
Writing for the Florida Politics website, Rebecca McLaughlin of Strategic Digital Services outlined three rules Publix can learn from the chicken chain’s deflection of protests of its traditional marriage stance:
- Never apologize for your position. She pointed out that Chick-fil-A keeps growing because of this.
- Never say what your company does NOT do. McLaughlin said by clarifying it doesn’t support NRA, Publix reinforced the idea of a link.
- Don’t respond to critics unless the media asks for comment.
The rise of “outrage culture” will create headaches for every company engaged in any political policy issue, McLaughlin said. She added that navigating this minefield means grasping the differences between the political mind and the consumer mind.
While she didn’t say so, it helps to be known for awarding scholarships to employees; Chick-fil-A recently announced it was increasing its program by $5.7 million, to $14.5 million.
The company got more good press recently when a Sacramento, California franchise owner announced an increase in employees’ starting pay of up to $5 an hour.